MyFutureGH: Dreams within Remit without Limit

World Remit, in partnership with Miss Ghana UK Foundation, is presenting ladies between the ages of 16 and 26 with a unique   opportunity to showcase their talent to the world.

Dubbed ‘MyFutureGH,’ the initiative,  which forms part of many exciting activities to mark the silver jubilee edition of Miss Ghana UK, will afford an enterprising and talented Ghanaian  lady the chance to win GHC20, 000.00, an amount which will ceremoniously be presented by the Miss Ghana UK, 2017.

Speaking at some reputed media outlets on the project, Mr. Michael Mensa-Bonsu, the Managing Director of RED Communications, who doubles as the country representative for World Remit in Ghana and communications lead of the project expressed delight over the project, noting that:

‘‘We at World remit are aware of the incredible talent of our young Ghanaian ladies. As we continue to battle some of the socio-cultural prejudices which limit the potential of many young women, we could not help but to partner, an internationally-reputed brand such as Miss Ghana UK Foundation in an initiative that will serve to create audience for many young motivated and passionate women in Ghana.’’

He averred further: ‘‘At World Remit , we believe that dreams, aspirations and passions of every young lady is  within their own remit, one that is not limited by the prejudices of culture and society’s expectations.’’

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Miss Mavis Osei, a representative of Miss Ghana UK Foundation, stressed the need for young ladies within the aforementioned age bracket to participate in the project, given the international exposure that same can afford them. She noted that ‘‘whilst winning the cash prize should, understandably, be the  ultimate of every participant, there should be no devaluing  the international exposure this initiative can open to Ghanaian young ladies.’’

‘‘Most importantly, the critical idea that ladies should always be given the opportunity to freely showcase their talents and what they are  made of must not be lost on us, even after a winner is announced,’’ she added.

She was optimistic that the initiative will serve to inculcate into Ghanaian ladies the values and virtues that they need to compete in an increasing globalised and competitive world, noting that: ‘‘In our time, having a dream is not enough. Rather the magic wand lies in the ability of one to effectively communicate what their dreams are,’’ she added.

Touching on the silver jubilee edition of Miss Ghana UK, Miss. Cilla Baafour-Gyewu, another representative of the Miss Ghana UK Foundation, noted with excitement the many milestone achievements the pageantry has chalked since its inception. ‘‘The considerable brand equity of Miss Ghana UK can only be attributed to the many talents the pageantry has succeeded in unearthing since its inception some 25 years ago.’’ she remarked.

Mechanics

The campaign, which is open to young Ghanaian ladies between ages 16 and 26, who are resident in Ghana, runs from now till the end of August. Within this period, participants are expected to upload a picture of themselves demonstrating what they love to do, in any field of endeavour, be it in sports, entertainment, academia, writing and host of others, on social media. Using #MyFutureGH, participants’ picture must be accompanied with brief information about themselves and why they think they deserve to win.

Of the many expected entries, the five outstanding talents, who will be shortlisted, will be required to upload a video, detailing who they are and why their dreams merits a win. The winner will be announced at the Miss Ghana UK 2017 and will be presented with the GH20, 000.00 cash prize by the Miss Ghana UK.

-END-

 

EDITORS’ NOTE

World Remit

World Remit is an internationally-acclaimed online Money transfer company that facilitate a cost-efficient, safer, and simpler faster and trusted mobile remittance and payments, across the world. Licensed by government regulators around the world, World Remit uses industry leading technology to protect and guarantee timely and convenient online and mobile remittances and payments. Through partnership with some leading banks in the country, monies can be received from abroad as bank deposit, a cash-pick up, mobile money and mobile airtime.

Miss Ghana UK Foundation

Miss Ghana UK Foundation is the corporate social responsibility leg of Miss Ghana UK, a beauty pageant held in London for young ladies of Ghanaian descent resident in the United Kingdom. Since its inauguration, the Foundation has made appreciable gains in key sector, straddling education, youth empowerment and a host other national issues.

#MyFutureGH

#World Remit

#MGUK

BY Samuel Osarfo Boateng

Blogger and Social Media Influencer

 

Fall Outs of the SONA: Skobawrite’s Pick

In keeping with the 67th article of the 1992 constitution, the President on, Tuesday, 21st February, 2017, delivered, through parliament, to the nation, a statement on the state of the nation. Beyond the fact that this occasion creates a ceremonial opportunity for the president to interact with parliament, the occasion, is usually used to outline some key policy directions of the government. Especially, coming on the heels of an elections and a transaction, slices of groom and doom that was served on the day, did not come to me as a surprise.

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Certainly and conventionally, new governments are always quick to keep the public in the known on some low ebb across key sectors of the economy. The concept has been under-girded by the idea that once the public know the depth from which the new government is cocooned, they will be measured and charitable in their expectations. As it has been philosophized that one’s height of success is better judged by the depth from which they rise.

Having monitored the event closely, i want to highlight the aspect of the eloquently delivered speech that bothered on Financial Management of the country, specifically the issue that related to budget deficit.

I choose to highlight this issue because not only does it goes to the heart of the country’s economy but more so, it has been a major subject of debate, following the event. Indeed the minority picked on this issue, in extensio, in their much anticipated press briefing, the day following the SONA.

 

While pontificating on some macroeconomic issues, the President,  in his statement the 9% budget deficit to economic mismanagement, noting that the figure could even go up to 1o.02, in the event that committed projections are added.

 

This view, has been vehemently been opposed, subsequently by the minority. Indeed, their response on this issue was so elaborate and extensive that whoever read their statement will never lose the importance of their point. The minority, in their briefing sought to stress that budget deficit is not a function or cannot arise out of financial impropriety or otherwise.

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While the nexus or correlation between budget deficit (difference between expenditure and revenue expressed in percentage of GDP) and financial management is quiet blur .I don’t agree with the minority when they assert that budget deficit cannot be attributed to financial mismanagement. In their statement, they sought to suggest that since projected revenues are not actual revenues in the coffers of the state, the previous government cannot be held blameable for the 9% budget deficit that has been recorded, perhaps projected. Much as i agree to some extent, i equally think that such line of argument is very reductionist.

 

In my considered opinion, governments have every legal and constitutional responsibility and mandate to secure the needed revenues that can keep the wheels of the economy running. Failing to mobilise the much needed revenues means that your budget- expenditure differential, will keep widening. This will certainly take its toll on the general macro-economic environment, job creation, and GDP growth.

 

Again, i think it is reductionist to assume that governments only stand accused  or are accountable for only monies that  in the chest of the state and not what they can secure into the coffers. I want to believe that financial management goes beyond the amount that a country has in its chest. To me, if Ghana has the capacity to generate GHC 50 and she generates less of the amount, say GHC35, that in itself can be a clear instance of financial mismanagement. When this shortfall occurs, it means we have failed to manage all the mechanisms that place us in better stead of managing or taking control over our cash inflows. That is equally a clear instance of financial mismanagement.

 

There is certainly no doubt about the fact that alot of our monies go down the drain due to corruption, bureaucracies, inefficiency in the public sector, unexplained tax waives and exemption, huge tax holidays for expatriate companies, outright impunity and financial malfeasance. If all these interfaces acts against us in meeting our revenue targets, then it is fair for anyone to suggest that budget deficit can be attributed to corruption or financial mismanagement.

 

WAY FORWARD

In the face of ballooning national debt, budget deficits, budget overruns, financial malfeasance in the management in the public sector and huge revenue shortfalls, our surest bet as a nation, is to not only hold our governments accountable for what we are able to generate but most importantly, we need to stress the opportunity cost of not generating what we have the capacity to generate. In my view, the numerous artificial and man-made wastes that redirect public funds into private pockets must be addressed, urgently.

Going forward, we should change the benchmark for determining the causal effect of budget deficit. Yes, and i submit that a government’s inability to meet revenue projections must in itself be accredited to financial mismanagement.

 

What we equally need, as the President alluded to are major public sector reforms that will reduce to the barest minimum, the many corrupt practices, waives and inefficiencies that places our economy in dire straits.

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Sustained and concerted efforts must be made to plug all the loopholes which create avenues for some public officials to steal from our coffers, denying much the opportunity to share in the prosperity of our country. The policy of surcharging officials whose act of omission or commission, lead to loss of huge amounts of incomes should be consolidated and sustained.

Finally, we need as truly live by the tenets of patriotism, eschewing all acts and practices that put our country in a negative light. Until the attitudinal issues are addressed, we will not be able to meet our revenue targets.

Ghana must certainly rise to the occasion this time.

Samuel Osarfo Boateng

Writer/Blogger/Researcher

Samuelcreasta@gmail.com

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Creasta Consult Writing Consultancy(Press Releases, Event reporting , Advertorials, Book Reviews,Thesis  and others)

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Nuisance Taxes in Ghana??

INTRODUCTION

Except for the fact that this issue gives me sleepless nights, I would not have pieced my opinion on same. Not only I am naturally, undisposed towards arousing controversies, more so, my first articles of the year, is usually not conveyed in  an argumentative structure neither does it take the nature of argumentation. Nevertheless, given the mental distress this issue continue to give me, I have left with no option than to break my own convention, much to the dismay of own writing standard.

While I do this, I want to sincerely render a caveat that I am no near the experiences and expertise of persons who have argued in favour of tax reduction/scrapping in some sectors of the economy. Although the protocol of any argumentative piece requires that I take a position either in favour or against a motion, the position I take here is a purely common sense-based and does not proceed from the abundance of or an accumulation of theoretical and practical knowledge in Finance or Economics management. While I envy persons with this background, I have clearly no doubt that my background in communications does not make me deficient to share an opinion on this issue. I have come to understand that, communications allows a person to argue from context when they know less or next to nothing about content or substance of subject matter.

It is this that keeps intelligent journalists on top of issues even though they are not repository of all knowledge and wisdom. To that extent, I will look forward to your comments as same will assist me to either maintain my current position on this issue or to consign same into the can of ignorance.

MY ISSUES

I have, over these weeks, taken religious interest in the work of the vetting committee, an interest which is borne out of a strong humility to learn while assessing the sincerity of some of the political promises that featured conspicuously throughout the campaign season.

Like myself, anyone who has taken keen and apt attention and interest in the deliberations of the committees, will have been familiar with statements to the effect that some taxes, being nuisance, will be scrapped. Indeed, whiles some nominees have had to retract or backtrack on some of statements they have made in the heat of political campaigns, the issue on the need to scrap nuisance taxes is one that has enjoyed harmonious chorus from all the nominees, whose designated positions have warranted that they took questions on taxes. If my memory still serve the purposes for which it was  created for, then I recall that the Senior Minister, Minister for Finance, Minister for Aviation, Minister of Tourism and Minister of Trade and Industry, have all taken turns to vehemently argue in support of the argument that once some taxes are scrapped, the private sector, which is to re-engineer and play a lead role in the development agenda of the one month old, H.E Nana Addo-Danquah Akufu Addo led administration, will have the financial space to employ more of the teeming unemployed  graduates.

Ideally, this strategy should not and cannot, at the very least, be a subject of contention. Indeed, I am the last person to oppose any arrangement that will support the private sector to not only optimise its output but most importantly, lead the charge on helping to reduce the menace of youth unemployment.

What I am unable to understand is the nexus between tax reduction and the propensity of private businesses to increase persons on their  payroll or improve the conditions of its existing employees. In my estimation, this strategy, in its current state, does not clearly establishes the  link between the view that once some taxes are taken from some private  business, that will necessarily translate into employment or better service conditions for workers. If a link existed, then it is not one that is visible, readily.

It is trite knowledge that no private business man operates a business with the view to providing employment. In fact, businesses exist ultimately to increase profits or worse still break even while keeping the financial wheels of entrepreneurs rolling. Indeed, while employees are the cogs in the wheels of businesses, it is a veiled fact that no business is created for the ends of employment. Rather, employees serve as the means by which the ultimate aim of a business is actualised. If this is true then it will follow that even the financial space that tax exemptions will provide to businesses, may not translate into having them increase the numbers on their employment roll or provide better incentives for many financially unsatisfying jobs. If the purposes for reducing taxes are to increase the propensity for business to employ more, then i do not think the current proposed approach is by itself sufficient.

Once the proposed taxes regime does not provide a bridge between tax reduction and employment creation, we cannot be certain about achieving the intent and purpose for the proposed tax scrapping in some sectors of the economy. I shudder to argue that by reducing taxes in this mode, the government will essentially cede its control over substantial financial resources to private people, who cannot be compelled to necessarily reduce unemployment rate in the country.

To this extent, I think the government will lose substantial degree of control over the resources that it can marshal to undertake its responsibility in the area of employment. Yes, while I agree that governments cannot do businesses and should not be in business, the fact that people look up to the government as the ultimate employer is equally not lost on me and I do not think that, given the fact that the previous elections was principally fought on employment, this fact will equally be lost on this government.

Permit me to argue further that our current financial position and standing is not one that allows us the luxury of declaring some finances, especially when it comes from our major sources of revenue, as nuisance. With all due respect, i do not believe there are nuisance taxes. To the extent that taxes are the mainstay of our internally generated funds and given the plummeting performances of some of foreign exchange earning commodities, we cannot take any money for granted, less call same as nuisance. Even when we are able to rope in the informal sector into the tax net, I don’t think such exercise should mean that we will still not expand taxes for the purposes increasing our current financial position.

Currently, it is my understanding that our debt to GDP ratio stands at a whopping 73%. Besides , our budget deficits (revenue-expense differential) sits at 9%.Worse still unemployment, according to the World Bank, is at 48%, amidst a number of scary and yet to disclose public sector debts. Personally, I do not think, if I am saddled with this level of debts, I can throw away any stream of my income.

If I won’t do it under my current limited financial state, then I will not support my government to do same.

 At the risk of appearing to argue from the public sector point of view, I don’t think any private business can thrive when the fiscal situation in the public sector is challenged. This has been very much evident in the way our governments, have had to crowd out the private sector, on the bond or capital markets. I submit that the strength of the private sector is intrinsically linked to the strength of the public sector and once liquidation challenges begins to take its toll on the public purse, the private sector, however the tax exemptions, will still suffocate.

Finally, I want in all respect argue that once some businesses in some sectors are given tax-reductions, it will open the flood gate for others to crave for same. This will appear discriminatory and can itself lead to apathy among businesses.

WAY FORWARD

While I agree and accept without reservation that the government should create an enabling environment for the private sector to grow, I don’t think that same should be done at the expense of our already strangulating public finances.

It is my considered view that government uses its purchasing power and leverage to support the private sector rather than scrap taxes.

Rather than reduce taxes, I will recommend that the government pursue vigorous public sector reforms to rid it of some corrupt elements whose activities poses major operational challenges to the private sector. To me, once, we don’t reduce the bureaucracies in our public sector, the scrapping or reduction in taxes, will still not deliver the financial freedom that private businesses require to create more employment.

It is my understanding that the energy sector, which is the fulcrum of businesses is saddled with over $2.2 billion debt and the current power situation, may be compromised with time. To me, we have to use this taxes to explore ways of preventing the resurgence of power outages, which was diagnosed as a financial issue and which can have far more damming repercussions on businesses.

Even if taxes are to be scrapped, the government should do same on condition that those businesses will provide corresponding employment to the teeming masses. To me, scrapping taxes should not be an industry oriented strategy but it should be a merit-driven initiative. Thus, business, which can clearly demonstrate or provide prove of how they can create more employment with reduction in their taxes, must be rewarded with rebates.

Conclusions

Without belaboring the point, I want to agree with the Senior Minister that taxes are the function of time and given our current stake of public debts and budget deficits, the last thing we should pursue is to give tax rebate across board, one that does not clearly link to employment and better conditions for the Ghanaian worker.

Besides, I don’t want my government to lose its financial leverage and control..Robert Kawasaki and Donald Trump, in their book, warns against that…

Samuel Osarfo Boateng.

Researcher/Blogger/Writer(Content Management)

samuelcreasta@gmail.com

 

I am not a spectator….Because I believe that:

When we vote, we surrender our political sovereignty to a political entity. Once we keep quiet after voting, we surrender our intellectual capacity, as well!!!

Awaiting your comments..

 

EXPLORING THE FOLLOWERSHIP WORTHINESS OF THE BLACK STARS BRAND :SKOBAWRITES

Far from being ungrateful for the many great and unmerited privileges that marked my week, I want to assert, without any reservation that last week, went down as one of the disappointing weeks in this year. Without doubt, the week brought me to the crossroads, where my world view on many issues, spanning religious, political and social scopes, was questioned. Perhaps, prompting me to , at least, keep  broadening  my  and horizon. Of the numerous incidence that will occasion this piece, Donald Trump’s emphatic trouncing of Hillary Clinton’s presidential bid and the black stars loss to the Pharoah’s, over the weekend, are highly remarkable.

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Having, without restraints, taken time to share my opinion on the former, I will, in this piece and in keeping with the cannon of recency theory, pay particular attention to the black stars’ defeat to the Egyptian side. At the risk of digressing, I will want to once again congratulate the good people of the United States for exhibiting great maturity and asserting their ideological independence in electing a man, whose outbursts and pronouncements pitted him against many people across the world. In fact, the stock market was not even receptive to the news of his winning. I have no doubt that once elected, the friskiness of ideological positions, which won him the presidency, will give way for calm , conciliatory and collaborative posture. Being one of the greatest economies, I have always taken a view that, whatever happens in the United States, should be of great concern to growing democracies and economies such as that of Ghana’s and from the acceptance speech, I have no shred of doubt that the fear and surprise that gripped many on hearing of Donald Trump presidency, will , in no time, be assuaged.

As I rail back to the purpose for this piece, I issue, characteristic of my writings, the caveat that, I am not a football pundit neither do I have the unalienable passion that most of my friends and family have. My only motivation for picking on this issue is my passion for brands. To this extent, I will want to apologise to my readers as they will be disappointed if they were reading this piece with the view to learning any new gist, history and tactics in football. Any time, I comment on the issue of the black stars, I have always approached it from the point view or context of branding and not the content of football and this will not be any different.

FOLLOWERSHIP WORTHINESS OF THE BRAND BLACK STARS.

Just as a country’s credit worthiness is a key indicator of the extent to which a country can access credit for its economic developments efforts, followership worthiness, I , submit, is the extent to which a brand, in this case the black stars, can position itself to merit the emotional, financial and physical support or involvement of its patronisers (Ghanaians).

If you are a keen follower of sport shows in Ghana’s media landscape, you will agree with me that the black stars’ approval rate, in recent years, following the Brazil debacle has not been very palatable. Indeed, the good will and emotional significance of black star matches, that will keep some Ghanaians in the stadium, even if that meant sacrificing a church service or cutting it midway, in order to witness a football match, has long gone. Today, many Ghanaians have become very cold and only speak of the blacks stars, perfunctorily without any positive emotional attachments.

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Without doubt, the black star brand has lost its followership worthiness and lustre. The good will has given way to callused ‘they should do it themselves if they can attitude, a posture that has denied the stars the needed spiritual and emotional support football at every level needs to develop and thrive. Worst still, some segment of the media, have also adopted this posture. Doesn’t  it come as a surprise that none of the many thriving and mushrooming Television stations, the 75 of them in Ghana, will follow up and give Ghanaians live telecast of the proceedings?

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If the team is that followership worthy, why can’t a media outlet interrupt its own programme, seek for sponsorship in order to feed Ghanaians with the privilege of live coverage? But can one blame the media? Certainly no!!!. The poor attendance that has characterised the black stars home matches, in recent years, does not provide any incentive for them to want to commit their time and energies to it. This notwithstanding, I want to congratulate the few radio stations, who gave Ghanaians the opportunity, to keep tabs with what was happening in Egypt.

What is happening to the brand black stars can be fit the parable of the salt which losses its, taste, as it is said in the bible. Like the salt, any brand that loses its followership or utility worthiness is treated with contempt and the Black Stars, in recent years, I have no shred of doubt, is equally being dealt the same fate.

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Be as its may, this current status as I describe is a direct result of the blatant disregard and the taken  took for granted the opportunity, privilege and honor of donning the national jerseys to represent  that country on  the highest stage  , the world cup. How money or financial consideration will have some Black Stars player  hold the country’s emotional pulse to ransom cannot be easily distinguished from the team’s their current poor outings. In the past, management and some players had thought that because the black stars is  a state assets, citizens will have no option than to support or follow it, however their state of performance or behaviour. This approach to managing the team’s relationship with the Ghanaian customer has unfortunately proven unsuccessful as Ghanaians have proven, in words and action, that they can neither be taken for granted nor be treated with the

 

 

THE PARADOX OF CUSTOMER RELATIONSHIP MANAGEMENT

As a brand enthusiast, I can only bank my hopes on a concept on customer relations management discipline. It is called the Paradox of Customer Relations. Among other assumptions that undergird it, the concept principally assumes that a dissatisfied customer, whose problem is subsequently and satisfyingly resolved, is more likely to be loyal to a brand than a customer who has never had any issue.

Yes, to plain thinking minds, this may not make sense but beyond the fact that it is only a paradox, I have grown to understand how difficulties and crises helps people to understand themselves better and move to prevent further crisis. Indeed, this concept is logically akin to the story of how a shepherd can leave his 99 sheep in search for one missing one. Indeed, that is why I believe that brands who experience crisis and challenges are better placed to come out stronger and better than their contemporaries who are yet to taste the sour wine of crisis.

By referencing this concept, I am not assuming for once that the Black Stars should qualify if they do not merit a place in the world cup. As a progressive person, i will be the last to root for the black stars to qualify, when it is obvious that they do not merit a place in the world’s football stage. That will mean an endorsement of mediocrity and superficiality. My allusion to this theory is underpinned by my view that in this gloomy and doomy stage in the life cycle of the black star brands, management, the players and any other stakeholders, must be mindful of working to earn the trust and followership worthiness that is so required for successful campaigns.

Like how a country, seeking to boost its credit worthiness works on its macro-economic fundamentals, stakeholders of the Black Stars team must be alive to their own responsibility and role in helping to win back the followership worthiness of team as doing otherwise will relapsed Ghana in the abyss of oblivion, eroding the many gains and enviable reputation that country has built in the game, continentally and globally. They must realise that as a brand in its own right, followership worthiness must be earned and cannot be conferred on the team, just because they represent the country.

Conclusion

History is replete with examples of how many brands and companies, have recovered and gained the trust and followership worthiness of many of their customers, even when circumstances appeared to have deemed such a turn around, utopian. An entitlement mentality that will place much responsibility on the Ghanaian to accept the Black Stars, regardless of their conduct and performance, will be a bane to any hopes of winning the needed followership worthiness for the team. A clearly defined, differentiated, collaborative effort by all stakeholders, aimed at winning back this brand collateral of followership worthiness is what the Black Stars need now. With this mentality, they will be mindful of the kind of players they even call into the Black Stars team, how they will treat or respond to rumors and the level of tolerance management they need to adopt, seeking to gain the approval of all and sundry. Players, like management, will also be mindful of their attitudes and outputs levels and will deem their call as a noble opportunity to externalise their patriotism and love for a career that gives them prestige and fame. In all Ghana must win and as fans we need not also take an entrenched position and fail to recognise positive attitudes as and when it surfaces.

Your perspective on this will be much appreciated

 

Samuel Osarfo Boateng,

Researcher, Content Strategist and Blogger

(Call the team for expert writing services)

Samuelcreasta@gmail.com

(0541842198)

Follow: http://www.surfos7press.wordpress.com

 

This article is very special to me as it is written exactly two years that I was adjudged the best students in Communications and Strategic Communications at the African University College of Communications. It goes to affirm my resolve to justify these awards where ever I am, by working diligently and churning out though-provoking and intellectually stimulating articles.

Mr President, can i share a view on your debate proposal?’#Skobawrites

I read ,to my surprise, that the President is calling for a debate between himself and the leader of the largest opposition party.In his view, a debate will enable him to straighten up what he describes as the misinformation, the opposition party is churning about.
Certainly, i do not think the purpose for calling  for an opportunity to set some records straight  is problematic.At the very least, the president cannot be denied an opportunity to engage anyone on any issue as and when he deems same fitting.
This notwithstanding, i am not very sure a debate will provide the President the best forum to clearly parry away claims , he may deem as misinformation.  From where i stand, i truly do not think a  debate will provide an enabling ambiance and atmosphere, where the president can clearly hem in the loose ends in  the assertions of the opposition.
As far back as 1964, Marshall MacLuhan, told(Communication Students) that the medium is the message.Being a Communicator himself,perhaps,the president should have been guided by this evergreen but old age maxim.For the purposes of emphasis, i am very clear in my mind that a debate is not the best medium through which the president can seek a redress in this issue and  i adduce the following reasons in support of my position:
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First of all,debate, to me, has a character, demeanor and a disposition on its own. Essentially, many of the debates that i have  seen, even those one in academic cycles, are usually confrontational. People have barely varied their positions, however strong an opponent is able to articulate his/her position or the plethora of authorities that are quoted to advance an argument.I have been compelled to accept the hard truth that debates never serve any meaningful purpose in fact articulations.You can refer to the first Presidential debate involving Donald Trump and Hillary Clinton, to test the veracity or otherwise of this view.The defensive and confrontational posturing of debaters, does not create a conducive atmosphere for points of view to be carried across.May be, it can serve other purposes, but i will belong to the school of thought who will invariably be skeptical about the potential of debates in shaping or altering positions in political communication.
press-3Secondly,in debates, facts and opinions usually have blur lines.However factual a person may be, he/she cannot hold autonomy over same.In most of the debates that i have witnessed, i have seen people state opinions as though they were facts.I am just imagining how the President can compel the leader of the opposition, in the heat of a debate, to accept  that the country’s debt to GDP ratio, is not same as the figures the opposition party has put out.The point is that however factual the President thinks he is on certain issues, he cannot foists same on or compel  the opposition leader  or his supporters to accepts same.This is how the President’s record setting agenda for which he is proposing a debate will stand defeated. Whiles mulling over this piece, i was hunched into a funny  scenario of what may probably happen if facts were truly deemed asuch in debates.Will the leader of opposition organize a press conference to tell his party that after the debate he now knows the real state of Ghana’s economy and that he and his party apologies to Ghanaian for churning out misinformation?I am not sure any serious mind can contemplate this happening. If a debate will not alter positions of the real targets, then why organize same in the first place?This logical  but rhetorical questions begs.
Again, will a presidential candidate with such a clout, accede to the President’s assertions in a debate without seeking to vary or question the authenticity of those claims?It will never happen that the leader of the position party, will be turned into a silent mode, on a basis that a President is supposed to be setting a record straight.At the very least, not only does he has an obligation to preserve his intellectual integrity more so, also he has it on his honour, to as a matter of principle, defend the position of his tradition and the party, which flag he bears.I therefore find it difficult to contemplate any change in opinions if indeed, he is the target of the President’s message. Can anyone point to a debate which ever  ended conclusively, with parties deciding to jilt their entrenched positions?
Having monitored, with keen interests, parliamentary debates in Ghana, i have taken a view that in political communication, debates, do not really serve any meaningful purpose.
Unlike parliamentarians, where debates are easily decided on at the drop of the speaker’s gavel, presidential candidates, don’t have the luxury of finality on the positions that take in a debate.Once they take a position on an issue, it only takes the gavel-thumb of voters to either affirm or infirm their positions.
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I have tried as much as possible to avoid getting into some of the matters that have been a subject of debate.I have done this deliberately because, as much as possible, i want to spare my readers of my political biases. Beyond this,i do not think i have the competence to discuss, in detail,the content of the subjects that have been a subjects of controversies between the ruling party and the opposition.
 Nonetheless the above,  by my training in communication, i owe it a duty to myself and the few readers who frequent my blog to  discuss context, even when i have no much or deeper knowledge in content.
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It is in the light of the above observations that i am firm in my conviction that in seeking to press home a point of fact, the  President has an avalanche of opportunities to do same without opting for a debate.Except the President has an ulterior or hidden  motives beyond the ones that he has openly communicated as being reasons for his want of a debate, i truly do not think, he has chosen the right forum.
In my view, the campaign trail, should prove useful in any record straightening agenda.Perhaps, a Lecturer or a Press Conference,  akin to  ones which has become a common place with the opposition, may be useful..Debates, without any shred of doubt, will fail symbolically and substantially.
If i were a press boy at the Presidency, i will advice  against a debate, same will i do for the leader of the opposition, were i his press boy….
Samuel Osarfo Boateng
samuelcreasta@gmail.com
Researcher/Writer/Publcist.
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MY LESSON NOTES ON THE KALYPPO CRAZE…Will You Attend My Lectures???

A lot has been said over the last two weeks, regarding how a picture of Kalyppo sipping Flag bearer of a leading Presidential Candidate in the  2016 election, can turn into an unsponsored, unsolicited and yet a viral user-generated social media campaign for a Ghanaian soft drink company.

In this piece, I will not wade into the suavity or otherwise, informing the mischief for which a person may want to denigrate a Presidential candidate for sipping Kalyppo. In my view, an inquiry in this respect will not only be counter-productive to the purpose of this piece but as expectedly, same will open me up for the many vitriolic verbal attacks that have come to characterize Ghanaian politics.

In this piece, I am only driven by an intellectual instinct to share an opinion on the possible marketing lessons one can draw from this development that has seen an otherwise diabolic scheme turn into a drastic business returns, one which is not earned on a merits or by dint of any marketing investments but by a stroke of time and chance).

 Forgive me for appearing religious but I cannot but agree with an assertion in the Bible that in many instances, the race may not be for the swift(Huge Investments or Strong Marketing or Communication Strategy) but time and chance plays an invaluable role in the fate that happen to man(in this case brands). Indeed, while the company bask in the glory of having an influential person with such as clout use their product, they must be minded to render thank-giving for this rare privilege.

While I am not privy to the Marketing campaign or the Sales figures of the company since the Kalyppo craze started, I equally cannot under-value the media mileage and potential returns that the Kalyppo craze portends for the company. The unpaid  media space and spots that the company has been afforded  in the mainstream media, additionally to freewheeling power of Word-of –Mouth  in market places, churches, workplaces, campaign launches, and most importantly, an unending viral frenzy in various Social Media platforms, cannot be underestimated both in substance and symbol. At the very least, the Sales report at the end of the month, will be reflective of the good will that a singular gesture had engendered for them. For nothing at all, the voices and words of freelance bloggers, which I am proudly part, proves invaluable to the mileage that the brand Kalyppo has received.

In congratulating the company for being the greatest beneficiary of this event, I am minded to share my views on what this development teaches us about modern day marketing- (if my readers kindly deem this as anything worth drawing lessons from).

·        Time Matters: A window of opportunity or adversity is inherent in the life cycle of any brand, however its image or reputation. What matters in this regard, is not how companies moves to either leverage the opportunities that comes with time or manage the adversities that arises in the life cycle of the brand. Fortunately, for the Kalyppo brand, what it is faced with is a huge window of opportunity. Yes an opportunity not to only rake in more sales, but most importantly build affinity and enduring engagements, through content, with their existing or potential customers in order that the gains and mileage that it is currently enjoying may be sustained, post-electioneering period. Whiles they quietly cash-in on their sales, I will remind them on the need to anticipate and plan for a possible mischief that may possibly arise, in this period. Far from bustle the company’s bubbles, I recommend that an Adversity Communication Strategy must be designed, both in anticipation of any further mischief that could be hatched.(I am no prophet of doom but no one survives, underrating the possibilities of politicians in Africa).

·        Demonstration and Not Just Appearance: Having marketed on social media for some time now, I have been compelled to enrol in the school of thought that hold that viral content may not necessarily translate into sales or worse still, have any positive bearing on potential buying decision. Whatever the case or purpose may be, all those who have joined the Kalyppo craze have almost done it within the context of demonstration, thus, sipping the Kalyppo the similarly as captured in the photo of their influencer. Demonstration brings life, animates and personifies a brand. It gives brands an active voice and not just a passive presence. It comes to me as no surprise that short videos and photos are said to be highly efficient social media format than texts. Marketers may want to explore many avenues to deliver engaging contents, emotionally.

·        Influencer Marketing: I was surprised, while working on a research project for a client, to note that not much scholarly works on Influencer Marketing have been done with the African context in focus. Nevertheless, the sparse academic materials on influencer marketing, the role of influencers (which in many instances are exemplified in the use of celebrities, politicians, chiefs, academics and many opinion leaders), for the promotion of a brand or an idea, has not only exited for decades, most importantly the practice has not lost its place and relevance even in a fast-paced technologically-driven world. Influencers, by merit of the good will they carry, are able to transfer some of their existing good will onto the brands they are endorsed or influence. Indeed, what stands the Kalyppo craze from many of the influencer marketing that I have known is that fact that in this case, the influencer, was neither paid nor motivated to do same. In this case, the fact that there is no evidence of monetary incentive to the influencer means that the influencer (in this case the Flag-bearer), will not have any personal interest to want to endorse a product. This is indeed the source of credibility to the brand. I will be looking forward to many unsolicited but effective endorsements of this nature.

·        User-Generated Marketing: Since the Kalyppo craze came to noticeable attention; I have seen so many nerve-wracking photos, many of which have been shared and spread. Many young people have demonstrated immense creativity beyond that which could be anticipated by a creative team of the company. This underlies my view that creativity doesn’t end as content production ends. Essentially, Customers/ Consumers have become an inalienable part of the creative value -chain in the content production of advertisers. The fact is that customers have become both consumers and producers of content. Marketers must be alive to the fact and reality that customers want to be part of content production as it has been the case of media production, in recent history. Companies desirous of consolidating the gains in their communication and marketing efforts must realise that user-generated campaigns rewards creativity and diversity of their customers, besides forging lasting relationship with their customers.

Conclusion

Whatever becomes of this campaign, how much the company realises financially, however the goodwill the brand has enjoyed, what matters and should matter to marketers is the lessons that we need to learn and draw from this development.

Samuel Osarfo Boateng

Samuelcreasta@gmial.com

0541842198.

Researcher/ Writer/ blogger

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Call 0541842198 if you want to Advertise your service or you want any writing services

CAPITAL BANK OPENS A PREMIUM BRANCH AT LABONE :SKOBAWRITES

I count it as a privilege, indeed, a rare one at that, to have been part of   grand opening of the Capital bank’s Labone branch, which event, though short, was gracefully executed with verve and panache: one that fit the bank’s premium status of being the leading Retail and Household Bank in the country.

Fitted with matchless facilities, the Labone branch of Capital bank is said to be one of the four branches equipped with a Priority Banking Centre geared towards bringing premium and tailor-made services and solutions to clients who demand augmented service. The branch, which joins the league of priority centres such as Spintex, Osu and the yet to be unveiled Haper Road branch, brings to Nineteen(19), Capital bank’s  total number of highly networked branches in the country.

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Designed with precision details and aimed at serving premium or priority customers of the bank’s existing or prospective customers, the classic edifice which now houses Capital Bank in Labone is not only swanky and stylish, more importantly, the facility is fitted with top-notch and environmentally friendly facilities that takes banking a notch up. Characteristic of Capital bank’s brand identity, the virtual and aesthetic appeal of the bank’s colours has a commanding presence, clearly standing out, both in style and form, from the clutter of banks that has been dotted in this area of choice. Beyond the engaging aesthetic value of the bank, the facility, which is also fitted with a Wi-Fi-area, where customers can connect to and access the internet at real-time, without doubt, lends credence to the bank’s strategic goals of becoming a tier one bank in five years period.

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Perhaps, like I was compelled to do yesterday, anyone who has  ever felt that the advancement in technology  and the continuous use of same in the financial sector will  eventually render  brick and mortar banking redundant, must necessarily revise their notes. While technology facilitates and expedite banking processes, provides safety and security capped with  real-time  response to customer demands and needs , the human face to banking that is expressed in the warmth and smiles that greet a customer can never lose its value and place of pride  in the scheme of things in Ghana’s banking sector. I am firm in my conviction that at the very least, brick and mortar banking facilities affords the African an opportunity to meeting its social needs for fraternity, warmth, and sense of belonging. As succinctly and wisely captures in an inimitable fashion words of Chinua Achebe: ‘Whiles an animal scratches its itching flank against a stone, a man’s kin does it for him/her’. This maxim proves useful as leaders in Africa’s banking sector move to cultivate its customers while forging strong and long-term working ties with them. Without doubt, an eco-friendly banking hall such as Capital bank’s Labone branch further boosts the inalienable desire of the new African to keep touch with its social norms and values, even as s/he, is treated to a first-class banking experience.

To stay and remain competitive in the financial sector, it becomes prudent that fair balance is struck between brick and mortar braches and technological facilities that expand the frontiers of branchless banking. Obviously, Capital bank appears to be fully aware of this fact and this is evident in the bank’s introduction of innovative products such as SpeedPay, which makes it possible for customers to deposit cash through their bank accounts through their mobile phones. Indeed, the enthusiasm and euphoria that was evident on the faces of customers, management and staff of the bank as they witness, at first-hand, an unveiling of the Labone edifice, speaks volume to the importance of balancing  a human interface to banking with technologically driven branchless solutions.

Having quoted an African legend above, I am compelled to note with a sense of pride that Capital bank’s Labone branch, as observed in the welcome address of Mrs. Eunice Broke, Head of Retail at the Bank, presents a world class ambiance with strong African Identity that celebrates African heroes. Fitted on the Walls of the African Heroes section of the bank are pictures and enduring words of great African heroes, namely Nelson Mandela, Mrs Ellen Sir-leaf Johnson, Julius Nyerere and Ghana’s own, Kofi Annan.

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Speaking at the event, Rev. Fitzgerald Odonkor, the Managing Director of the bank, made the bank’s commitment to balancing both branch and branchless tailor-made solutions, even clearer. He noted that aside setting in motion processes for facilitating both interbank and intra-bank funds transfer with the deployment of over 38 sophiscated ATMs, the V-man campaign, which seeks to encourage savings habits among Ghanaians by giving customers free cash vouchers, and the introduction of Priority Banking centres are among a host other strategic efforts aimed at delivering delivery superior value solutions to the new African.

For an indigenous bank, with relatively a young years of operations in Ghana’s universal banking sector, such a giant and bold expansive investments can only reaffirm the bank’s commitment to not only bringing banking closer to the door steps of its premium customers, but also, such strides and efforts attest to the bank’s believe in the huge potential and prospects that exits in Ghana’s financial sector.

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Monumental achievements and accolades, including  the Best Growing Bank, Best Bank in Savings and Deposits Awards, that has come the way of the bank, comes to me therefore as no surprise. As Ghana moves to consolidate its gains in the service sector, some of this expansion drive, that places the customer at the centre, cannot go unnoticed. Being among the first customers to sign up to a banking service at the Labone branch, I can only look forward to exciting times, ahead.

Samuel Osarfo Boateng

Researcher, Publicist and Writer.

Samuelcreasta@gmail.com

0541842198

Capital Bank’s Young Achiever Account: A Strategic and Symbolic Approach to Financial inclusion

At a short but colourful press event at the company’s plush head office in Spintex, which I was privileged to be present, Capital bank, in a strategic partnership with MBM Associates and REVO Education, launched the Young Achiever Account on September, 28, 2016.

Aimed at providing a financial buffet for parents as they move to secure a better  future for their children, Capital bank’s Young Achiever Account requires a minimum opening balance of GHC10 and an operating balance of GH100, which amount is qualified for interest  tiered at 2% above the bank’s Saving Accounts rate.

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Capital bank is certainly not the first financial institution to introduce educational trust fund into Ghana’s banking industry. Given the seemingly aggressive levels of competition among the 29 commercial banks in Ghana, one will not need a degree in Business Administration to accept the view that financial institutions, desirous of remain financially viable and profitable, will strategically be disposed to capturing different segment of the markets. Indeed, it is on this basis that saving accounts held in trust for children between ages zero to 17, will not be a new phenomenon in Ghana’s banking industry, in 2016.

 Nevertheless the above observation, one cannot equally deny or be dismissive of the fact that Capital Bank’s Young Achiever Account   is revolutionary, both in substance and symbol.

Substantially, Capital bank’s Young Achiever Account provides some exciting incentive packages, duly rewarding both parents and particularly, their kids. Not only does the accounts affords parents the opportunity to save towards their children’s education as they grow into the many uncertainties of life, better still, clients who deposits GHC 5,000 or more into the account, are given a free ilearn tablet, 10% discounts on books purchased at any Sytris Bookshop and 15% discounts on football and swimming programs at the Lizzy Sport Complex. For the purposes of emphasis, I note with excitement that, besides not requiring the use of the internet, the ilearn tablets has, installed,42 GES approved text books, Pass questions and answers, Maths Formulas and English Companion.

Symbolically, this innovative product reaffirms the bank’s unbridled commitment to providing value to its customers, however their age or other diverse demographic features. It also marks an enviable milestone in the company’s bid to becoming a tier1 bank, while lending credence to the numerous industry accolades and awards that has come the way of bank, in spite of it relatively young years in operation. Most importantly, the product also reinforces the company’s commitment to promoting inclusiveness in Ghana’s financial sector, besides inculcating the fast eroding culture of savings into Ghanaians, both young and old. The strategic partnership between the bank and MBM Associates and Revo Education, is of an immense symbolic importance as it underscores the bank’s dedication to building long term relationships, through technological innovation.

With this symbolic and substantial benefits, it did not come to me as a surprise that one of the first three winners of an ilearn tablets, Stephanie Nyira Enchill, with smiles beaming all over her face, traveled all the way from Kumasi to witness the launch.

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As Ghana continues to make efforts towards expanding and consolidating its gains in the financial sector, some of these ground-breaking innovation aimed at financial inclusion cannot go unnoticed. Given how altruistic and holistic the Young Achiever Account is, I cannot help but recommend same for any parent seeking a better and financially-secured future for their children.

Samuel Osarfo Boateng

Samuelcreasta@gmail.com

Blogger/Researcher/ Communication Strategist

0541842198

The Industry of Advertising in Ghana:My take

There is no denying the fact that Advertising industry in Ghana plays no mean role in the economic and socio-cultural development of the country. Economically, the direct income contribution of the sectors, whilst data in this respect readily exist, cannot be denied or over-emphasized.No serious economy desirous of promoting its investment credentials while consolidating its economic gains can downplay the role of advertising agencies.If for nothing at all, their financial contributions to Ghana’s economy, in terms of of corporate taxes, employment and other financial obligations, cannot be lost on us.

Indeed, the various and numerous array of rib-racking creative concepts, couched in culturally sensitive and emotionally-provoking language, has kept many faces beaming with smiles, beyond the growth potentials those creative concepts continue to open to brands and businesses.Even the crappiest of an advertising concepts have gone a long way to creating awareness for products or services, which would otherwise be in the oblivion.

 

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Just like any industry, the advertising industry is not bereft of its own share of challenges and impediments.Beyond the logistical, regulatory,technical, financial an commercial impediments that continue to beset Ghana’s Advertising industry, the seeming lack of frequent opportunities for industry players to engage, intellectually and conversationally, stands out among the myriads of factors inhibiting the growth of the industry.

While the role and efforts of the Advertising Association of Ghana in this respect is highly commended,much still needs to be done to address or stimulate conversation on most of the gnawing challenges in the industry.

Given the numerous challenges of Ghana’s fledgling advertising industry,the least that could have been anticipated, is to have a viable industry front where issues, of adverse effects to the industry, are discussed objectively and intellectually.

As it stands currently, one will cannot easily access reliable information on Ghana’s advertising industry.Hardly is our industry producing indigenous knowledge to feed young and aspiring advertisers or researchers.The least said about the social media platforms of the Association, the better.The fact that information on the platform is not up to date lives much to be desired in a fast paced industry like the Advertising industry.

Else where industry blogs play key roles in stimulating intellectual discourse among players, whatever their levels are.At the very least, people can read and acquaint themselves with developments in the industry.I am fully aware that Content writers and leading writers are contracted to provide thought-leadership contents on leading concepts and exclusive industry information and other working statistics in the industry front.

Unfortunately, same cannot be said of Ghana’s advertising industry.Information is so encrypted(for want of a better word)…Hardly can a graduate in with specialty in Advertising(like myself), lay hands on reliable industry information to inform their creative concepts and decisions.

Once, I have had to abruptly put on hold, a research i was doing for a client, because of readily available industry information.The big question is how do we develop this sector if we keep information out of reach of people may be interested in conducting studies into various topics in an ever-increasing industry like the advertising agency?How can we induce more research into the industry, if some basic information are barely accessible?How can policy makers/law makers be moved to expedite action on the Advertising Bill when the industry itself is not making information easily accessible?

While our financial contribution to Ghana’s economy is not contestable, can we say same of our intellectual contributions to Ghana’s information regime?

Proposal/Recommendations?

I will not waver in my view on the best approach to solving the challenge i have so chronicled.I will recommend, without compromise or any hesitation, an Industry blog that will among other things, provide industry articles and reviews on developments in Ghana’s Advertising Agencies. Content may consist of reviews on leading prints, digital and broadcast commercials,Advertising concepts and latest research works, leading Advertising Agencies, leading Advertisers,and News relating to major employee status of leading advertisers.This business can be modeled on that of the most renowned Adage,Content Marketing Institutions and others.

Beyond this opportunities that will be afforded industry players, industries or organizations seeking to recruit Media Agency should also have full information on some of the works and credentials of Media Agencies, which will be captured in the Media profile portal of the blog.

By the second year, this blog must be the leading industry mouthpiece, setting best industry benchmark and providing expert opinions on concepts , in line with the ethical and regulatory regime.

I am looking forward to creating a blog and other social media media platforms for this project and i look forward to other henchmen who will be part of this revolution by way of Article contribution, Advertisement, Sponsorship, and Agency Profiles.

Please do get in touch if you so wish to be part of this revolution.:

Samuel Osarfo Boateng,

Researcher/Blogger and Content Strategist

samuelcreasta@gmail.com

http://www.surfos7press.wordpress.com

0541842198//0270644157.

STRATEGIC PARTNERSHIPS AND GHANA’S EFFORT AT A CASHLESS SOCIETY:A (CASE OF CAPITAL BANK’S SPEED PAY).

Unlike their contemporaries in politics, manufacturing, and other sectors of the economy, players in the financial sectors do not have the luxury of waxing lyrically all the customer-oriented adjectives in their marketing or other communications efforts. Indeed, the last they can ever contemplate is to promise more than they can feasibly and measurably deliver.

Beyond the fact the regulatory regime and ethical demands of the financial sector imposes a moral and legal obligations on these institutions to be factually accurate in their promises and solutions, a fast paced knowledge/information based world, which has left the customer insatiable in their demand for comfort, convenience, safety, speed and precision, has been a key factor in deflating self-touting tendencies of any financial  player, desirous of  earning the trust and credibility of its customers, either potential or existing.

Besides the above observation, there is, indeed, no denying the fact that, given an overtly competitive financial sector, the only option that players in this arena are left with is the option of providing innovative, creative, efficient and customer-focused financial solutions that addresses the prevailing challenges of individual and corporate bodies. Without doubt, the situation where   almost 32 universal banks and other numerous tier 2 and 3 banks are left to compete for the deposits of only 30% banked population has been a key factor, prompting technologically –engineered innovation in a Ghana’s banking sector.

It is  these exigencies and given the resounding  merits of a cashlite economic order that continue to boost Ghana’s effort at attaining a cashless economic regime, one which is not only driven by the prevailing global financial demands  but most importantly  a need to meet the financial needs of customers in a safe, secured  innovative ways.

Consequently, players in the financial sector have over the years introduced pioneering financial products and services all aimed at reducing the risk associated with a cash-based economic regime.

 Of the many financial products in this respect, I have decided to profile Capital bank’s speed pay, in this piece. Without prejudice or disrespect to other products in that category, I am minded to write about SpeedPay as, in my estimation, the product is the most innovative financial solution which  promises  nothing short of safe and convenient electronically base deposit and purchasing solution. Besides, cognizance of the recent strategic partnership between Capital bank and Allied oil which is expected to widen the distribution channel for the product, I have no doubt that Speed Pay, provides a perfect case for  this piece that seeks to stress the importance of strategic partnerships in Ghana’s cashless financial regime.

WHAT IS SPEEDPAY?

 Consistent with the company’s new brand tagline of providing value and in keeping with its promise of providing innovative, safe and secured financial solutions, as part of its rebranding, Capital bank introduced Speed pay to consolidate the giant gains the company continue to make in electronic banking regime. Previously called Speed banking, Speed pay was developed in 2011 to facilitate cash deposit in Ghana, playing a pioneering role as the first product to bring branchless electronic cash deposit banking solutions in Ghana.

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With speed pay, customers can deposit cash and make payments through the internet or mobile phones, sparing them the stress and difficulty associated with brick and mortar banking. Beyond this, Speed pay affords customers an opportunity to pay bills, purchase tickets for events and shop online currently on the following platforms – M-Power, Knoxxi, Slydepay and Omanye shop and conduct many other financial transactions with ease and convenience.

To make the product easily accessible and widen the reach of the product on the market, Capital bank, at a press event on August 23, 2016, signed a strategic partnership agreement with Allied oil. By this partnership, the Speed pay product will be available in all Allied oil branches across the country, bringing to 51, the distribution channels of the product.

Speaking at the short but colourful event, the Head of Retail banking at Capital bank reiterated the company’s resolve to providing innovative solutions that excites their customers. On his part, M.D of Capital bank, Rev. Fitzgerald Odonkor, reaffirmed his company’s commitment to rolling out innovative products and financial solutions that respond to the real needs and provide real-time value to their customers.

Drawing similarities between Capital bank and Allied oil, the Managing Director of Allied oil acknowledged the shared values of innovation, creativity, and unalloyed orientation to customer satisfaction as the underpinning factors for their partnership with Capital bank.

Strategic Partnerships

As the world’s banking regime skews in favour of a cashless economic regime, players in this sector are left with no other option than to not only provide innovative product solutions but most importantly, widen the reach and access to these products. It is to this end that strategic partnerships between and among companies with shared philosophies, values systems and clientele base becomes pronounced.

In a competitive business world, the last disservice any company will do to itself is to remain isolated. I am aware that in the insurance landscape, the concept of Bancassurance, has allowed for insurance companies to expand and extend their product and services to customers of their partner banks. Indeed, strategic partnership is the new norm and companies in any sector, however their size and clout, cannot afford to underestimate same. In fact; many business gurus and writers lend credence to the need for strategic partnerships. In their book, ‘Why we want you to be rich,’ Robert Kawasaki and Donald Trump, termed it as leverage. In his inimitable book, Brandscaping: Unleashing the power of partnerships, Andrew M. Davis made profound and instructive case on the need for companies to enter into strategic partnerships.

In Conclusion

As Capital bank leaps into partnership with a key upstream player, Allied oil, I can only wish both companies all the best, aware of the fact that a successful partnership will not only boost the balance sheets of both companies but most importantly, same will enhance Ghana’s efforts at becoming a force in a cashless global economic regime.

Samuel Osarfo Boateng,

(Freelance Writer, Researcher and Communication Strategist)

samuelcreasta@gmail.com

0541842198